Senior Data Quality & Governance Analyst, remote from the Philippines

Ian Musa, Senior Data Quality Analyst: Turning noise into trusted data

I'm Ian. I make the numbers leaders act on numbers they can trust. Fourteen years across quality assurance, international standards compliance and operations leadership, now focused on data governance, KPI reporting and root-cause analysis for teams in the US, UK and beyond.

See the work

Data analytics

14+years in quality

Graphic art

Bad data is loud.

Data check

Completeness

Validity

Duplicates

Mobile

14+years in quality
06audit standards
03markets: PH, US, UK
100%remote-ready

Three disciplines, one standard

Data analytics is the core of the work. Graphic art and mobile-first design are how the findings reach people: visual, on-brand and readable on the phone in their hand.

Data analytics

Numbers leaders can act on

I build dashboards and recurring reports that turn operational data into clear actions for leadership, and I profile, validate and reconcile the data underneath so the numbers hold up.

Data quality: profiling, validation and reconciliation
KPI definition, weekly and monthly reporting
Trend analysis and root-cause findings
Governance: standards, owners and controls

KPI pulseSample dashboard

97%records passing

−38%repeat issues

Weeklyreport rhythm

Illustrative figures, not client data.

Graphic art

Words and visuals that get read

The creative side: six years of long-form writing, then content, design and campaigns across five platforms. Graphics, layouts and promotional materials in Canva and Adobe Creative Suite, sized right for every channel.

Research
Write
Design
Plan
Launch
Measure

Award-winning writer: Best Screenplay and an essay-writing contest.

Bad data is loud.

Good data is quiet. You only notice it when it is gone.

Every dashboard is a promise.

One clean record, one fixed root cause, one standard at a time.

Colour fan deck of paper swatches spread in a spectrum — Colour, layout and brand consistency

Mobile development

Built for the phone first

Mobile-first interfaces and app concepts that put the right number in front of the right person, wherever they are. Designed for the small screen before the large one.

Mobile-first layouts with thumb-sized controls
App screens for KPIs and data checks
Responsive builds that hold from 375px up

The screens shown are samples.

Hand holding a smartphone in a bright office with plants

KPI pulse

This week 97% records passing checks

Checks run6Open issues3

Trend: improving

Data check

records_sample.csv

5 checkssample file

Completeness

Validity

2 duplicates

Consistency

1 missing value

Check complete: 3 issues found

Quality is a habit, not an audit

I make data trustworthy enough to run a business on.

For fourteen years I've worked where errors are expensive: compliance audits on manufacturing floors, escalations for global technology brands and, today, enterprise data that leaders rely on. The method never changes. Trace the root cause, fix it at the source, then build the control that keeps it fixed.

As a Senior Data Quality Analyst I lead quality initiatives across internal systems and external partners. I set the standards, resolve the discrepancies and turn the findings into insight that compliance teams and decision-makers can act on.

A computer science foundation gives me the technical depth. Six years of professional writing mean the conclusions reach executives in language they read to the end.

AccuracyValidated, reconciled, audit-ready data
ControlStandards and governance that hold
ClarityInsight leaders act on, not just read

Hand with a stylus on a tablet showing charts, over printed reports

14+
Years of experience
Since 2012: compliance audits on manufacturing floors, operations leadership for global technology brands and enterprise data quality. Root cause first, controls that last.
09
Organisations served
Manufacturing, customer operations, recruitment, marketing and data, in-house and freelance. Client names and results are shared directly, under NDA.
03
Markets
Philippine, US and UK organisations across time zones, onsite and fully remote, to one consistent standard of quality and reporting.
06
Audit and certification standards
Hands-on with BRC, SGS, international standards, Halal, BFAD and GMP/HACCP: client audits, certification readiness and audit-ready deviation reporting.

From noise to signal in six moves

I use the same loop whether I'm auditing a manufacturing plant, calibrating a support team or cleaning a messy dataset: agree what good looks like, measure, find the real cause, fix it, make the fix stick and keep watching.

Scope
Agree what "good" looks like
Before touching a single row, I sit down with the people who rely on the data and agree on the critical fields, who owns them and the quality thresholds that matter to the business.
In: business goalsOut: quality charter
Profile
Measure the baseline
Map the data, the systems and the people who touch it. Set a baseline for accuracy, completeness and timeliness, so improvement can be proven, not claimed.
In: source extractsOut: baseline scorecard
Diagnose
Find the real cause
Look for trends and anomalies, then run root-cause analysis so the source gets fixed, not only the symptom.
In: issue samplesOut: ranked issue log
Resolve
Fix it at the source
Fix the discrepancies with the teams and partners involved, and document what changed and why.
In: ranked issue logOut: corrected data
Govern
Make the fix stick
Turn the fix into standards, KPIs and recurring reports, so quality stays high after the project ends.
In: change logOut: rules, owners, KPIs
Monitor
Keep watching, feed it back
Automated checks and regular reviews catch drift early. Anything new goes back to Scope, so the loop keeps improving the data instead of ending.
In: live dataOut: alerts, next cycle

What I bring to the table

Six capabilities, each traced to real work across quality, compliance, analytics and people.

Data Quality Management
I profile, validate and reconcile data across systems and partners, so discrepancies get caught before they turn into decisions.
Data Governance & Standards
I define quality standards, ownership and controls, so data stays consistent, auditable and compliant over time.
International Standards & Compliance
I write SOPs, deviation reports and audit-ready documentation, drawing on experience with BRC, SGS, Halal and BFAD certification audits.
Reporting, Analytics & KPIs
I build dashboards and recurring reports that turn operational data into clear actions for leadership.
Root Cause & Process Improvement
I trace problems back to their source, recommend the fix and track that it holds, applying the habits of a QA auditor to modern operations.
Customer Excellence & Training
I handle escalations, coach teams and run calibration sessions, drawing on years of supervising frontline support for global tech brands.

A data audit, before and after

A small, messy dataset of the kind every team has. It's synthetic, so no client data. Switch between the raw records and the same records after an audit.

Quality score63%

records_sample.csv, synthetic. Issues are hatched and labelled.
Record ID	Region	Created	Amount	Status

Fourteen years, one skill stack

Every skill is traced to real work. Self-rated on a five-point scale.

Each mark is one point out of five

Employers, roles and references are shared on request.

Five certifications

Completed training in data, marketing, business, design and the workplace. Photos via Unsplash.

Making Better Decisions with Data for Small Business Owners
Turning business numbers into clear, evidence-based decisions.
Certified by Amazon Web Services (AWS)
Fundamentals of Digital Marketing
Search, social, email, analytics and the full digital customer journey.
Certified by Google Digital Garage
Start and Improve Your Business
Planning, costing and improving a small enterprise end to end.
Certified by TESDA
Marketing with Canva
Designing on-brand marketing assets quickly and consistently.
Certified by Canva Design School
Working in a Gender-Diverse Environment
Inclusive collaboration, fair practice and respect across teams.
Certified by TESDA